McDonald’s to widen wings test
January 7, 2013 4:40PM
Updated: February 9, 2013 6:21AM
First there were McNuggets. Then there were Chicken McBites. Now McDonald’s could be adding “Mighty Wings” to its chicken menu.
The chain is set to expand its test of chicken wings to Chicago this week, after a successful run in Atlanta last year.
The wings are being sold in servings of three, five or 10 pieces with prices starting at $3, according to Lynne Collier, an analyst with Sterne Agee.
A spokeswoman for McDonald’s confirmed the test in Chicago would start this week at about 500 restaurants but said there weren’t any plans yet to bring the wings to other cities. She noted that no new sauces were being offered with the wings and that the creamy ranch sauce would be the default dipping sauce.
Fast-food chains typically test items in select markets before taking them national. But for McDonald’s, which has 14,000 U.S. locations, adding chicken wings to the permanent lineup could be tricky.
Rather than becoming a permanent part of the menu, McDonald’s could offer wings for a limited time; the chain has said it plans to ramp up the frequency of such special offers as a way to give customers more variety. How broad of a rollout the wings get depends on McDonald’s ability to get them at reasonable prices, Collier said.