Walmart to sell frozen Fatburger patties
THE ASSOCIATED PRESS May 24, 2013 3:24PM
NEW YORK — Fatburger, a chain with a devoted following on the West Coast, said Friday it will sell its branded frozen beef patties in Walmart stores nationwide.
The Beverly Hills, Calif.-based chain said the beef patties are in select stores now and will roll out nationally over the next several weeks.
Fatburger, which was founded in 1952, has about 150 locations globally; half of those are in the U.S., primarily on the West Coast. The chain is owned by Fog Cutter Capital Group Inc. Wal-Mart Stores Inc., based in Bentonville, Ark., has more than 4,000 U.S. locations.
Andy Wiederhorn, CEO of Fatburger, said the patties will be sold in packs of six for about $7 to $8. He said they’ll have a higher fat content of about 30 percent since they’re intended for barbecuing. The burgers sold in restaurants have a fat content of about 20 percent, he said.
A Fatburger burger with cheese in restaurants costs about $5.50.
Wal-Mart will use its own suppliers to create the patties; Fatburger is licensing its name and recipe, which Wiederhorn said includes a particular type of seasoning and grinds of beef.
Wiederhorn said this is the first licensing agreement for Fatburger food; the company’s restaurants are primarily owned and operated by franchisees.