McDonald’s sales edge up modestly in July
THE ASSOCIATED PRESS August 8, 2013 7:50AM
NEW YORK — McDonald’s Corp. says a key sales figure edged up modestly in July, as the popularity of its cheaper eats in the U.S. helped offset declines in Europe.
The world’s biggest hamburger chain says global sales rose 0.7 percent at restaurants open at least 13 months. That included a 1.6 percent increase in the U.S., where it said breakfast and staples such as the Big Mac helped lift results.
The figure fell 1.9 percent in both Europe and the region encompassing Asia, the Middle East and Africa.
McDonald’s is struggling to drive up sales, citing intensifying competition and weak economic conditions around the world.
It’s also trying to adapt to changing eating habits. The company recently introduced a chicken wrap for people who want fresher foods.