PRAGUE — The Czech brewery Budejovicky Budvar NP says a Portuguese trade court has upheld a decision prohibiting its rival, Anheuser-Busch InBev, from using the Budweiser name in the country.
State-owned Budvar says the ruling bans AB InBev, the world’s largest brewer, from selling its beer under the Budweiser name in Portugal.
In a statement Wednesday, Budvar said the court in Lisbon rejected AB InBev’s challenge because its Budweiser trademarks could be mistaken for the trademarks Budvar had already registered in Portugal. AB InBev still can appeal.
Budvar has been fighting with Anheuser-Busch for over a century over use of the Budweiser brand. The legal battle continued when Anheuser-Busch was taken over by Belgian brewer InBev in 2008.