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Restaurant learns online reviews can make or break

After particularly ugly TV experience Amy's Baking Co. is fighting back trying raise awareness for cyber-bullying. | AP Photo

After a particularly ugly TV experience, Amy's Baking Co. is fighting back and trying to raise awareness for cyber-bullying. | AP Photo

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Updated: June 24, 2013 1:53PM



It was the customer service disaster heard around the Internet.

An Arizona restaurateur, fed up after years of negative online reviews and an embarrassing appearance on a reality television show, posted a social media rant laced with salty language and angry, uppercase letters that quickly went viral last week, to the delight of people who love a good Internet meltdown.

“I AM NOT STUPID ALL OF YOU ARE,” read the posting on the Facebook wall of Amy’s Baking Co. in suburban Phoenix.

It was, to put it kindly, not a best business practice. Add to that an appearance earlier this month on the Fox reality television show “Kitchen Nightmares” — where celebrity chef Gordon Ramsay gave up on trying to save the restaurant after he was insulted — and you have a recipe for disaster.

Amy’s Baking Co. temporarily closed last week after the episode aired.

A wall post published last week claimed the restaurant’s Facebook, Yelp and Twitter accounts had been hacked, but hundreds of commenters expressed doubt. Social media sites show someone posting as a member of the Bouzaglo family had been insulting customers since at least 2010.



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