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Event spotlights use of social media by businesswomen

Updated: March 17, 2014 10:52AM



A program designed to help professional women learn the value of social media to improve their marketing strategies will be presented Feb. 21 at the Egg & I restaurant in Chicago Heights.

“Think Social Media is For Kids, Not Business? Think Again!” will be presented by Stephanie Walters, according to a release about the event.

The program, hosted by the Professional Women’s Network, will explain the myths surrounding the use of social media for marketing, and the top strategies businesses use with social media. Participants will benefit by learning the major business benefits of using social media and other social platforms to build their business relationships, the release said.

Walters is the CEO of Blue Top Marketing, Inc., a social media marketing agency dedicated to training small-business owners and their staff members on how to start using and how to leverage social media in their businesses through seminars, webinars, workshops and monthly trainings, according to the release.

“Small-business owners that are afraid of or that have resisted the use of social media to reach their target market have lost millions of dollars in revenue. As of 2014, marketing plans and strategy proposals must include some form of social media in order to compete in today’s marketplace,” Walters said.

Participants are encouraged to bring their laptops, tablets and smartphones for a hands-on experience with social media as wi-fi access is available, according to the release.

Participants should check in at 8 a.m. at the Egg & I restaurant (party room), 222 Dixie Highway, Chicago Heights.

Professional Women’s Network members will pay for the cost of their meal; nonmembers will pay an additional $10.

For more information about the event or the Professional Women’s Network, visit www.pwncentral.com, email info@pwncentral.com or call (708) 937-5525.

Staff report



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