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Oh, Baby’s! Restaurant hopes to cash in with ‘Twinkie Buzz’

Andres DeLe(left) Hani Sughayer with large supply Hostess Twinkies Cupcakes The Original Baby's Cheesesteak   Lemonade Country Club Hills

Andres DeLeon (left) and Hani Sughayer with a large supply of Hostess Twinkies and Cupcakes at The Original Baby's Cheesesteak & Lemonade in Country Club Hills Friday, November 30, 2012. On December 5, they expect to give away nearly 10,000 packages of the bakery items to customers at their restaurants in Country Club Hills and Orland Park. | Brett Roseman~Sun-Times Media

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If you go ...

The promotion takes place at both Baby’s Cheesesteak locations, 15858 S. LaGrange Road, Orland Park, (708) 349-9800; and 4019 W. 167th St., Country Club Hills, (708) 799-2229. For official rules, visit babyscheesesteak.com.

Buying spree

There is a YouTube video of the Twinkies purchase. To view it, visit youtube.com/watch?v=cETpBlXDz68&feature=share&list=UUgInL4VefDwGJ5ubA8tJ8xA

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Updated: January 5, 2013 6:13AM



Twinkie, Twinkie, little cakes,

Such a fuss your absence makes.

Could your holiday use some Ho Ho? Are you already missing Suzy Q, even if she’s been gone only a few weeks?

Well, don’t be a Ding Dong and grouse about it; head over to The Original Baby’s Cheesesteak & Lemonade, with locations in Orland Park and Country Club Hills, where staff will be giving away free Hostess Twinkies and CupCakes starting at 10:30 a.m. Wednesday.

After the Irving, Tex.-based snack cake company announced it was closing for good on Nov. 16, Hani Sughayer, owner of Baby’s, made a beeline to the Hazel Crest Hostess discount store and piled a few hundred snack cakes into a cart. Just for him.

Later, he texted a photo to his social media director, Andres DeLeon, asking, “Want some?”

Seconds later, a promotion was hatched.

“We’re calling it ‘The Twinkie Buzz,’ ” DeLeon said.

On Nov. 25, Sughayer and DeLeon went back to the Wonder Bakery Hostess Thrift shop and bought up 10,000 Twinkies and 2,200 CupCakes, which they plan to hand out to customers who either make a purchase, like their Facebook page, follow them on Twitter, or Tweet photos from the restaurant.

“We cleared out the store. The clerk at the Hostess store was like, ‘What’s going on here?’ ” DeLeon said.

They used the company van and a rental to haul the goods away.

“It took two trips,” DeLeon said. “It was hilarious.”

Each time Sughayer braked the van, Twinkies flew into the dashboard.

Preferring not to say how much the promotion was costing, DeLeon instead called it “a reasonable investment.”

What can individual portions of vanilla spongecake and chocolate devil’s food cake do for a restaurant that specializes in cheesesteak and lemonade?

“Everyone loves Hostess,” DeLeon said. They’re hoping customers will be driven by nostalgia, or a sense of urgency as Hostess supplies dwindle.

“We’re both 33. We grew up in the ’80s. You know, Nintendo, Air Jordans and Twinkies,” DeLeon said.

Plus, DeLeon said, “We try everything we can to be different. We do a lot of promotions. This time, we’re doing something a little more kamikaze.”



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