Bakery offers desserts with attitude
By Tia Carol Jones Correspondent October 25, 2013 8:02PM
Updated: November 28, 2013 6:45AM
A new bakery in Flossmoor is reintroducing Southern dessert classics.
Dessertitude, which is located at 2550 Central Drive inside the old Sweet Annie’s, opened in early August. Dessertitude is open Monday through Friday,6 p.m. to 10 p.m.
The husband and wife duo Dexter and Linda Johnson said they wanted to open their business in Homewood because they live in Homewood.
“We figured why not have our business in our hometown to build up our hometown,” Linda said.
The Johnsons work as a team at the dessert boutique. Linda does all the baking and Dexter works at the cash register and handles the managerial duties. They kicked around a bunch of different names before they came up with Dessertitude.
“We played around with different names, different words to describe our cakes,” Linda Johnson said.
Dexter Johnson said the name describes a different kind of attitude. Their motto is “bold, sophisticated, satisfying taste.” Two of those bold flavors are a hummingbird cake, made of banana and walnuts, and a sweet potato cake with caramel frosting. These are their bestselling cakes.
“Everybody is familiar with chocolate cake and red velvet, but a lot of people aren’t familiar with hummingbird and sweet potato,” Linda said.
When people see and taste the sweet potato cake, they love it, she said. One woman came in recently and, after a sample, purchased two slices of sweet potato cake, she said.
“She’s not reinventing anything, she’s revitalizing it,” Dexter said about his wife, who grew up in Savannah, Georgia and comes from a background of cooking and baking.
The Johnsons have day jobs. Linda works as a chemist for a hair care company and Dexter works in maintenance.
“We opened this business so that one day this will be our day job,” Dexter said.
Linda said she wants to provide the type of desserts that will be like comfort foods. She wants to expand on the list of cakes they already offer and expand with more than one location.
“This is a way of leaving a legacy for our children,” Linda said.
They want to keep their comfortable ambience, where people can sit on the window sill and enjoy their dessert.
“We are making people happy,” said Linda. “They want to sit and talk to us.”