Mentoring nets award for Orland Park woman
By Mike Nolan firstname.lastname@example.org October 29, 2013 8:20PM
Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, will receive the Bonny LeVine award in February from the International Franchise Association. The award recognizes women in franchising who have helped promote the advancement of women in franchising. | Mike Nolan~Sun-Times Media
Updated: December 1, 2013 7:50AM
Her efforts in helping women explore a potential career in franchising have netted an Orland Park woman a prestigious award.
Barbara Moran-Goodrich, president and chief executive of Moran Family of Brands, has been named the recipient of the Bonny LeVine Award from the Washington, D.C.-based International Franchise Association. The award recognizes a female franchisor or franchisee who is a role model and mentor for others, particularly women, in franchising.
Moran-Goodrich found out in September that she will receive the receive the award in February at the IFA’s convention in New Orleans. LeVine and her husband were co-founders in the 1960s of Postal Instant Press, which later became PIP Printing.
“She paved the way for women in franchising,” Moran-Goodrich said.
Her Midlothian-based company is the franchisor for auto repair businesses, including Mr. Transmission, Multistate Transmission and Milex. The company has 140 franchises in 22 states.
The association, in announcing the award, noted Moran-Goodrich’s service as a mentor for women in franchising.
She served on IFA’s women’s franchise committee from 2000 through 2007 and co-founded the Women’s Franchise Network in Chicago with the first women she mentored, Susan Black-Beth, who’s now chief executive of car wash franchisor Super Wash. Black-Beth received the LeVine award in 2011.
The Women’s Franchise Network became the model for similar networks, under the aegis of the International Franchise Association, in cities including Dallas, New York and San Diego.
While the number of women in franchising has grown over the years, it was at one time a lonely place for them, Moran-Goodrich said.
“When I started in the industry there weren’t many women in franchising,” she said.
She became president of what was then Moran Industries, a business her father started, in 1999.
Moran-Goodrich said she benefited from the help of women mentors, and she talks about franchising to women coming out of college as well as those who are leaving jobs in the corporate world in search of something more rewarding.
In each instance, “I’m trying to help them find out what their passion is,” she said.
While she’s not necessarily trying to steer women toward franchising, “I try to talk with women that franchising is an avenue,” Moran-Goodrich said.