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The new Samsung Galaxy S 4 is presented during the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
JK Shin, President and Head of IT and Mobile Communications for Samsung Electronics, presents the new Samsung Galaxy S 4 during the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
JK Shin, President and Head of IT and Mobile Communications for Samsung Electronics, presents the new Samsung Galaxy S 4 during the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
JK Shin, President and Head of IT and Mobile Communications for Samsung Electronics, presents the new Samsung Galaxy S 4 during the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
A security guard stands in front of a projected logo before the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
Attendees try out the new Samsung Galaxy S 4 during the Samsung Unpacked event at Radio City Music Hall, Thursday, March 14, 2013 in New York. (AP Photo/Jason DeCrow)
NEW YORK — Samsung Electronics is ratcheting up its rivalry with Apple with its new Galaxy S 4 smartphone, which has a larger, sharper screen than its predecessor, the best-selling S III. Samsung trumpeted the much-anticipated phone’s arrival Thursday at an event accompanied by a …